Kristina Murti, Director of Marketing & Communications, has been the mastermind behind Seattle Opera's marketing successes over the past 16 years. She launched the redesign of the company's website and brand in 2015, and she created programs which boosted first-year subscriber retention rates by more than 10 percent. Under her leadership, the company's BRAVO! club for young professionals has become one of the largest groups of its kind in the nation with more than 600 members. Murti is a leader on a number of arts marketing initiatives. She serves as co-chair of the Market the Arts Taskforce, as a member of the Community Resource Collective Steering Committee, and previously, as co-chair of the Tessitura National Conference Planning committee. She has also presented at the Digital Marketing Bootcamp, FutureTix conference, as well as national and regional Tessitura conferences. The accomplished pianist and arts marketer holds a Bachelor of Music from Lawrence University.